The difference here is that the Answer Box is a response to a very simple keyword and does not provide a link to an external website. The featured snippet is often confused with the direct answer – also known as the ‘Answer Box’. With the snippet being placed above the organic search results, in Position 0, the corresponding URL of that website can expect an increase in organic traffic.Ī featured snippet on Google will look like this: What is not shown is the meta description. Google also displays the title and the URL of the website in the snippet, giving users more information about the source domain. Sometimes, a featured snippet might even show video content. A featured snippet is made up of a number of content elements from the landing page, ranked as follows within the snippet:įeatured snippets will usually also contain an image, although the image will often not come from the same source website as the content selection. Snippets contain relevant content from a website that matches the user’s search query. The ranking of these snippets is often referred to as ‘Position 0’. Google will show highlighted snippets for a multitude of search queries on the first search results page. Read on for more information about featured snippets and how to optimize websites so they are more likely to be featured. Since the featured snippet box is more prominently placed than the organic search results, showcased websites can expect a higher click-through rate (CTR) and more traffic. Google displays them above the organic search results, showing the relevant selection of a website as a list, a table or text, and with an accompanying image or video. Featured snippets are more likely to appear when users enter informational search queries. They provide users with a quick answer to their search query.
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